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Celebrating Tourism Week in Beautiful British Columbia

Tourism Week 2025 is here—from April 7 to 11—and it’s the perfect time to celebrate the places, people, and stories that make British Columbia one of the most breathtaking travel destinations in the world. Whether you’re a local or a visitor, this week is all about recognizing the power of tourism to uplift communities, fuel our economy, and inspire adventure.

Why Tourism Matters in BC

Tourism is more than just travel—it’s a vital part of British Columbia’s identity. From the rugged coastlines of Vancouver Island to the towering peaks of the Rockies, tourism brings billions to our economy, creates thousands of jobs, and showcases the cultural diversity and natural beauty that define our province.

As someone who’s found healing and freedom through travel, I know firsthand how powerful it can be. Tourism doesn’t just support local businesses; it supports personal transformation.

Destination BC’s Big Investment in Local Stories

To keep BC shining on the global stage, Destination BC has invested nearly $4.2 million into 59 collaborative marketing projects across the province. This funding supports local tourism organizations and encourages travelers to explore hidden gems—many of which are in our own backyards.

It’s an exciting time for solo travelers and families alike to discover new trails, cozy cabins, vibrant markets, and culturally rich festivals.

Honouring the People Behind the Scenes

Tourism Week also highlights the unsung heroes behind the scenes—from the folks running local tour companies to the baristas in your favorite café near the trailhead. Destination BC is sharing the stories of these passionate people who make travel experiences in BC so memorable.

This week, take a moment to thank someone in the tourism industry or share their story.

How You Can Get Involved

You don’t need to go far to celebrate Tourism Week. Here are a few simple ways to join in:

• Explore locally: Visit a nearby town, hike a new trail, or try a local tour you’ve never done before.
• Support small businesses: Eat at local restaurants, book with independent tour operators, or shop at artisan markets.
• Share your experience: Post your adventures on social media using the hashtag #BCTourismCounts to amplify the magic of BC.

If you’re on Vancouver Island like me, this is the perfect excuse to dip your toes in the Pacific, wander through old-growth forests, or plan that weekend getaway you’ve been dreaming about.

Looking Ahead

Tourism Week is a reminder that travel isn’t just about where you go—it’s about the connections you make along the way. When we support tourism, we’re not only boosting the economy, we’re celebrating our province’s wild spirit and warm hospitality.

So let’s raise a glass (or a hiking pole) to British Columbia—its beauty, its people, and all the unforgettable moments waiting to be discovered.

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